The Braintree district has shown the largest increase in the amount of active residents in the country, according to a recent Sport England survey.
It has also had the greatest reduction in the number of inactive residents in the whole of Essex, over the last three years, according to the Active Lives survey delivered as a way of measuring the sport and activity of adults across England.
Braintree District Council is working with a number of partners including the Active Braintree Network, Fusion Lifestyle, local sports clubs and physical activity organisations to help support and empower residents to get active and live well. The Council’s commitment to health and well-being is demonstrated by its BeWell Strategy and by its livewell campaign, which has now been adopted by all 12 local authorities across Essex and Essex County Council.
John Wood, Chairman of Active Braintree Network said, “There has been such a fantastic commitment from everyone involved which has led to the most significant increase in adults being more active. The campaigns from Active Essex such as the 30:30 challenge (30 mins activity for 30 days), our partnerships with local sports clubs and physical activity organisations who are providing every resident the chance to participate and Fusion Lifestyle who design sport and activity opportunities across the district for all, have all helped fulfil our aim of getting more people more active. Working with partners in this way will really help the Active Essex vision to get 1 million people in our county active.”
Councillor Peter Tattersley, Cabinet Member for Health & Communities said, “We designed our BeWell Strategy to be simple but effective, because we understand that being active can improve people’s general physical and mental well-being. Our multi-agency approach to getting people active has had tremendous results and we will continue to strengthen our relationship with partners and build on the success of our livewell campaign.”
The Council’s BeWell Strategy focuses on four priorities; getting people active and increasing participation in competitive sport, enabling the right facilities and engaging people and inspiring people to make a change.
|Sport England Active Lives Survey Change compared to baseline (2015)|
|Active (150+ minutes a week)||Fairly Active (30-149 minutes a week)||Inactive (<30 minutes a week)|
|All adults (aged 16+)||0.2%||No change||0.1%||No change||-0.4%||Decrease|
|East||0.5%||No change||-0.8%||No change||0.3%||No change|
|Greater Essex||1.0%||No Change||-0.5%||No Change||-0.6%||No Change|
|Southend-on-Sea||1.1%||No Change||0.7%||No Change||-1.7%||No Change|
|Castle Point||-6.3%||Decrease||1.7%||No Change||4.6%||Increase|
|Chelmsford||-2.5%||Decrease||1.9%||No Change||0.6%||No Change|
|Epping Forest||-1.4%||No Change||-2.6%||Decrease||4.0%||Increase|
|Harlow||-1.6%||No Change||2.5%||Increase||-0.9%||No Change|
– livewell website www.livewellcampaign.co.uk launched in January 2018 acts as the countywide one stop shop for everything residents need to know about local health initiatives and activities in Essex.
– All local authorities and health partners are working collaboratively for the first time to promote public health advice tailored to the needs of the local population.
– One of the website’s aims is to encourage Essex residents to be more active and to make healthier lifestyle choices for themselves and their families.
– The website focuses on the issues that are prevalent in the county so that issues affecting the 12 local authority areas can be tackled more effectively.
– Residents can follow the conversation on the livewell Twitter @livewellLocal and Facebook and Instagram accounts @livewell Campaign.
Case study: Braintree Walking Netball (picture attached)
The Braintree Walking Netball club, which has been running for just over 2 and a half years, has seen its membership go from 8 people to just under 40 people.
It was founded by Mandy Elder who wanted to offer her friends and family the opportunity to play a sports game despite their previous injuries. She decided to start the first walking netball club in April 2016.
Mandy Elder says: “Walking netball has been designed so that anyone can play regardless of age, experience or fitness ability. Many of our members had never played, others had not played since school. The club’s success is due to the fact that the sessions are very inclusive and friendly regardless of ability, players who have injuries and need to rehabilitate can still play the game and it is a great way to socialise and make friends.”
Source: Braintree District Council